AREAS
Product design
Visual design
Branding
Research
Testing
ROLE
Senior Product Designer
YEAR
2023
Context
In today's e-commerce world, there is a significant lack of emotional connection with the user.
Physical and emotional well-being are not sufficiently considered when choosing and purchasing products online.
How can we help users better understand their emotional states so they can make more satisfying purchasing decisions?
Creating personalized shopping experiences
After researching and gaining a better understanding of user needs, we identified the necessity to integrate AI to make purchasing decisions more aligned with our physical and emotional needs.
What if artificial intelligence could recognize your emotions and intentions at the moment of purchase?
What´s your mood today?
Paul Ekman and the Face of Emotions identified six universal emotions: joy, sadness, fear, anger, surprise, and disgust.
Let's not forget that emotions can influence users' thinking, behavior, and decision-making.
Happy
Sad
Angry
Fearless
Surprised
Disgusted
We identified a weak point: the lack of employee motivation to use the app and report issues.During the research, it became clear that adding experiences provides a component of community and connection among different people in the company, which is very powerful.
Functions
Artificial intelligence based on facial recognition.
Integration with the mobile Health app to record and offer a personalized experience.
Geolocation to find nearby events and activities.
Holistic well-being by including physical activities, inspiring events, and
It simplifies user choices by streamlining the process of searching other platforms of activities.
A virtual assistant 24/7
Moofi is a personalized guide to a more balanced and healthy life. Based on artificial intelligence, Moofi selects physical activities, inspiring events and self-care moments tailored to your preferences and emotional states.
The prototype
Here you can see part of the prototype and the app's flow. Moofi detects your mood and offers activities tailored to each moment.
Testing
80% missed having more personalized advice to cope with their daily lives.
Conclussions and feature steps
Moofi is more than just an online events and activities platform; it is a loyal companion that guides you towards a more balanced and fulfilling lifestyle.
The idea is that Moofi can expand to allow the integration of physical activity tracking devices as well as virtual wellness experiences.
In the future, Moofi could incorporate additional tools to help users manage stress, anxiety, and other negative emotions in a healthy way.