Role:
Product Designer
Scope:
Product Design
UX Research
User Flows
Interface Design
Tools:
6 months
Industry:
Madrid, Spain
Context
In today's e-commerce world, there is a significant lack of emotional connection with the user.Physical and emotional well-being are not sufficiently considered when choosing and purchasing products online.How can we help users better understand their emotional states so they can make more satisfying purchasing decisions?
After researching and gaining a better understanding of user needs, we identified the necessity to integrate AI to make purchasing decisions more aligned with our physical and emotional needs.What if artificial intelligence could recognize your emotions and intentions at the moment of purchase?
What´s your mood today?
Paul Ekman and the Face of Emotions identified six universal emotions: joy, sadness, fear, anger, surprise, and disgust. Let's not forget that emotions can influence users' thinking, behavior, and decision-making.
Happy
Sad
Angry
Fearless
Surprised
Disgusted
The next step: developing a product that addresses the emotional aspects of buying decisions.
In today's e-commerce world, there is a significant lack of emotional connection with the user.
Physical and emotional well-being are not sufficiently considered when choosing and purchasing products online.
How can we help users better understand their emotional states so they can make more satisfying purchasing decisions?
Artificial intelligence based on facial recognition.
Integration with the mobile Health app to record and offer a personalized experience.
It simplifies user choices by streamlining the process of searching other platforms of activities.
A virtual assistant 24/7
Moofi is a personalized guide to a more balanced and healthy life. Based on artificial intelligence, Moofi selects physical activities, inspiring events and self-care moments tailored to your preferences and emotional states.
The prototype
Testing
80% missed having more personalized advice to cope with their daily lives.
Conclussions and feauture steps
Moofi is more than just an online events and activities platform; it is a loyal companion that guides you towards a more balanced and fulfilling lifestyle.
The idea is that Moofi can expand to allow the integration of physical activity tracking devices as well as virtual wellness experiences.
In the future, Moofi could incorporate additional tools to help users manage stress, anxiety, and other negative emotions in a healthy way.
